Generic tech marketing
Messaging aimed at “tech buyers” misses the nuances of automation and AI decision-makers.
Deep Industry Expertise. Unmatched Market Access. Proven Execution.
Turning Intelligent Automation & AI Expertise into Market Influence.
A marketing team that already knows the buyer — planning the strategy, building the campaigns, and running lead generation for AI and automation vendors every month.
- in automation & AI
- 13 yearsin automation & AI
- in enterprise tech
- 30 yearsin enterprise tech
- member executive network
- 130,000member executive network
We built the thing we kept hearing vendors wish existed.
A note from IRPA AI President, Dan Goodstein
Three months ago, we started asking a question inside IRPA AI: why isn’t there a marketing team built specifically for AI and automation vendors?
We’d already spent thirteen years watching this category from the inside. Running the Approved Vendor List. Producing the podcast. Hosting the conferences. Talking to vendors who kept describing the same problem: marketing help that was smart, but never quite fluent in the category.
So we built the thing we kept hearing vendors wish existed.
IRPA AI Agency plans the strategy, builds the campaigns, and runs lead generation for AI and automation vendors, every month, backed by 30 years in enterprise tech and a 130,000-member executive network already paying attention to this space.
We’re opening it to a small founding group first, on purpose. Working closely with a handful of vendors before scaling this further.
If you’ve felt that gap between marketing help and category knowledge, that’s exactly what this was built to close.
Dan Goodstein · President, IRPA AI
The Problem We Solve
Market context
AI and automation vendors do not need generic marketing support. They need a team that already understands the category, the buyer, and the path to pipeline.
The category is complex.
The buyer is specific.
The window to create demand is short.
Fragmented execution
Outbound, social, events, content, and sales enablement often move in separate lanes.
Missed buying signals
Job changes, funding events, tech stack shifts, and intent moments are hard to monitor manually.
Scale without qualification
High-volume outreach fails when contact data, sequencing, and follow-up are not coordinated.
Authority without pipeline
Thought leadership creates visibility, but not enough connection to demand generation.
Campaigns stall when vendors have to spend the first call explaining the market before anyone can explain the product.
That is what we remove.
Why The IRPA AI Agency
Differentiation
Built for AI and automation vendors that need category fluency, demand generation, and relationship-building in one place.
Category fluency from day one
13 years in automation & AI means less onboarding and sharper execution.
Enterprise tech credibility
30 years of enterprise technology experience strengthens messaging and buyer understanding.
Built-in audience access
A 130,000-member executive network already active in this category.
Pipeline plus authority
Demand generation, thought leadership, and relationship-building work together.
Flexible monthly support
Clients can select the activities that match current priorities and growth stage.
AI scale with human judgment
Automation increases capacity while strategy keeps the work relevant and credible.
Network Stats
Audience reach
The most active and engaged global audiences focused 100% on automation, AI, and digital enterprise transformation.
130K+Executive members globally
81%Decision-making titles
70%Buyers & influencers
30KWeekly readers
60KSocial followers
100'sMonthly downloads & event registrations
DozensMonthly meetings brokered
30+ Years of Visionary Associations
Track record
Three industry associations, built ahead of the categories they went on to define.
- 1993
The Outsourcing Institute
Founded the first-ever industry association for outsourcing.
- 2013
IRPA
Founded the first association for Robotic Process Automation and held the first industry-neutral RPA event.
- 2015
IRPA AI
Rebranded to include coverage of AI and cognitive-fueled technologies.
- 2018
Digital Enterprise Institute
Launched a third association focused on digital transformation and emerging enterprise technologies.
- 2021
Network scale
Expanded into training, coaching, and executive matchmaking across the automation and AI category.
- Present
The IRPA AI Agency
Over 130k+ global enterprise executives focused on AI, intelligent automation, and digital transformation.
Types of Campaigns
Full capabilities
A broad set of services spanning strategy, outreach, demand generation, and thought leadership.
Go-to-Market Strategy
Clarify positioning, offer structure, audience priorities, and the go-to-market plan.
Webinar & Event Management
Plan, promote, and optimize webinars or virtual events for registrations and follow-up.
Real-Time Buying Intent Signals
Job changes, funding events, and tech stack shifts monitored 24/7.
Social Media Management
Build editorial calendars, platform-specific content, and consistent publishing.
Thought Leadership & Content
Develop articles, social content, executive narratives, and campaign assets.
Lead Sourcing with 95% Accuracy
Deep enrichment across 300+ sources with verified contacts.
Full Outbound Strategy
Campaign targeting, sequence creation, and ICP research.
Demand Generation Campaigns
Launch multi-channel programs that drive awareness, interest, and pipeline.
Phone & Voice Prospecting
AI voice agents making 500+ calls per day with qualification.
Social Media Thought Leadership
Multi-platform auto-posting, engagement, and analytics.
Sales & Messaging Enablement
Create one-pagers, decks, email copy, and messaging tools for sales teams.
Email Outreach at Scale
Domain management, warmup, sequencing, and reply handling.
Founding clients
Now taking on a small number of founding clients.
We’re working closely with a handful of vendors before scaling this further. If you’ve felt that gap between marketing help and category knowledge, that’s exactly what this was built to close.